Seller’s Market For Feature Publicity

02/01/06 14:56 ColumnsFeature Publicity
In tough economic times, trade magazines shrink in proportion to lost ad revenues. Everybody knows that. What many people don’t know is that depleted editorial staffs at trade pubs open up more, not less, opportunities for by-lined feature articles. During the past year, I have found trade publications very receptive to “feature pitches”. I have even been approached by a trade magazine this year to develop a regular column for one of my clients. There is very little financial risk involved in developing abstracts for proposed magazine articles, and in today’s market, these abstracts are likely to generate extremely valuable feature publicity opportunities.